Key Responsibilities:

Develop, strategize, and implement comprehensive marketing plans and activities for the promotion, marketing, and sales of property projects.

Execute marketing strategies and programs to achieve project sales targets and maximize market penetration.

Monitor, control, and track marketing budgets and expenses for each assigned project.

Job Description:

1. Sales & Marketing Execution

Maintain and update all advertising, promotional materials, sales gallery, and show unit marketing collaterals.

Ensure compliance with company procedures, policies, and regulatory requirements under the Sales and Marketing Department.

Plan, organize, and execute events, roadshows, exhibitions, launches, and promotional campaigns to support monthly sales targets.

Coordinate closely with sales teams and agents to ensure alignment of campaign objectives and sales strategies.

2. Product Planning & Market Research

Conduct competitor analysis and detailed market research to identify trends, ooportunites, and market positioning.

Perform SWOT analysis for projects and recommend strategic positioning.

Provide market intelligence and recommendations on pricing, product positioning, and go-to-market strategies.

3. Advertising & Promotion (A&P Programs)

Develop and prepare advertising and promotional materials including brochures, flyers, digital content, and campaign assets.

Coordinate preparation of mailing lists, sales kits, and supporting materials for product awareness campaigns.

Develop, implement, and monitor advertising and promotional campaigns across online and offline channels.

Evaluate campaign effectiveness and prepare post-campaign performance reports.

4. Licensing & Compliance

Manage the application, extension, and renewal of Developer’s License (DL) and Advertising Permit & Developer’s License (APDL).

Liaise with authorities, consultants, and relevant departments to ensure timely submission and approvals.

5. Stakeholder & Agency Management

Liaise with external creative agencies, digital marketing agencies, media partners, event organizers, and vendors.

Manage relationships with panel agencies and ensure deliverables meet branding and timeline expectations.

Requirements:

1. Bachelor’s Degree in Marketing, Business Administration, Mass Communication, or equivalent
2. Minimum 8 years of working experience in the property development industry.
3. Strong understanding of property market trends, sales funnel, and buyer behaviour.